PRODUCTS

Launched in 1986, Austrian designer Helmut Lang's namesake label came to define the stripped-down, post-grunge luxury of the 90s. Muted tones and stark monochrome form the palette of these low-key, sharply cut pieces – think directional shapes, cropped leather jackets and draped silk dresses. Helmut Lang stays a cult classic and go-to option for hip off-duty styles that transcend seasons and trends. The emblematic '90s fashion house, renowned for its understated chic, gives timeless elegance a contemporary edge. Alix Browne, the founding editor of V Magazine and former features director of W Magazine, succeeded Isabella Burley, Dazed & Confused editor, in the creative editor-in-residence position.